It started when they asked me, so what technology you work on?
Hybris, i said.
Ohh!! yea, i heard about it. It’s an other tool for creating e-commerce websites.
Holy crap!! it is not that simple. Hybris is not a tool, to tell you. No no, this is not about a framework also. It is, it is more than that. It is also not just a vanilla online store.
Actually to begin with, Hybris is a platform, which allows you to build a complete end to end solution for your business. It takes care of everything, that is typical of an business. From inventory management, promotions, checkout, catalog management, product import to template emails. But that’s not all.
The real power of Hybris is the flexibility it provides in terms of customization. The multiple interfaces(cockpits), it provides for managing different area of business, like products, customers, reporting etc.
Technically, Hybris is built mainly on spring framework. It leverage the power of web services, java frameworks, jquery, AOP, JDBC etc to build a highly customized product.
The power of converting multi-channel business to omni-channel is another big achievement of Hybris.