I have heard of omnipotent. Alright, that is God, or a mobile now a days. But what the hack is this omni-commerce?
As the word suggest, a commerce which is present every where.
Just look around you and get a life. When did you last ordered a dress or ring for your wife (ok ..girlfriend)?
- You went to a local store, select it from hundred of it shown by salesperson, and after some negotiation, you bought it. You are old school. You are so single channel person.
- You browsed through tanishq website. Select a design. Note down the SKU of ring. Then you go to a nearby Tanishq and buy the same ring at the same price. You need not to go through that staring look of sales person. Bravo. You have gone multi channel.
- You went to Amazon, download their pamphlet for rings, pass it to your girlfriend, she selects one, you called their call center, and ordered one. They deliver it to your sweetheart’s home. You have moved to next class of cross channel (select from print, ordered online).
From above, you see how a simple process of buying a ring could be modified, and how being shopping experience is boosted up now a days.
Now think of a more moderate approach. When you think of buying a ring. You start your action via a research on web. You want to see same kind of result all over. Be it mobile, web or physical shop. Same experience. Same price. Same discount. You want to use your makemytrip voucher in ebay retail. And you want to redeem it at all places, mobile , web, physical store or a kiosk at railway station. you want to modify delivery address. you want to have multiple option for payments. You want a seamless return and refund process.
Such kind of agile and dynamic behavior is served by omni commerce. Here customer centric application are made instead of channel specific.
Hybris is one of the leader in omni commerce technologies.